Blog 3: Response to"HYPE"

            The increase of tv commercials, dislplay ads, and radio commercials have been increasing continuesly, but so is our population. Every month we have companies coming up with new ideas and new products that they introduce to the public. In this passage "Hype" by Kalle Lasn, she states that "advertisements are the most prevalent and toxic of the mental pollutants". I disagree with the authors point of view.
            As technology is getting better day by day, companies are finding different ways of promoting their products. One reason I disagree with the authors point of view is because from my personal experience I have been to few business fairs, where I have seen companies come up with different type of new products, that they think would be useful to the public needs. Its surprising to see how comapines come up with many different ideas at the table, but not all of them get the approved to be sold. The ones that do get the approval by higher attoraty, they start off by putting big sales tag on the product so that everyone can afford to buy it.
         Each year people wait for the biggest sales. And these sales will tell another reason why I disagree with the authors point of view. For example, every christmas we get huge discount on lather coats, jeans, sweaters, kids wear and etc. How will we the public get informed of these once a year sale if there was no way of knowing about it? This is why these advertisements are being played over and over again through tv and radio. For those of us, who are busy with college, study and work, the ads that scroll up on our bank machine are one of the ways of getting to know whats the best way to save money.
         Now a days not everyone has enough time to sit and watch tv. Therefore companies post billboard ads to catch the public attention. Commericals are way of informing everyone about new deals in the town. It gives a way for the public to save money, and business comapines a way to make money.